We’re challenging the Great Man Theory. Data shows that great leadership isn’t something you’re simply born with; it can be learned, cultivated, and strengthened over time. In fact, transformational leadership, a style defined by vision, empathy, collaboration, and empowerment, is widely considered the most effective leadership model across industries.

Work-life balance isn’t just a personal challenge, it’s a systemic equity issue, with women, caregivers, and those in lower-wage roles facing disproportionate barriers to achieving it. So what if we reimagined the system?

Stepping into a leadership role is an exciting yet challenging ride. Many new managers quickly realize that  effective leadership goes beyond daily tasks—it requires strategic thinking, team development, and  continuous learning. Cindy Conti, HR Regional Consultant at go2HR, shares the insights and tools she  wished she had when her career in the Tourism & Hospitality industry kicked off, including valuable training  and mentorship opportunities to help new leaders thrive. 

"Be curious, ask questions, and build connections. Every role builds on the last—it’s all about taking that first step and growing from there." - Allison Picard, Destination British Columbia. From exploring the world to managing 134 Visitor Centres across BC, real talk with Allison Picard will resonate with anyone looking for their place in the Recreation, Tourism and Hospitality Sector.