"Be curious, ask questions, and build connections. Every role builds on the last—it’s all about taking that first step and growing from there." - Allison Picard, Destination British Columbia. From exploring the world to managing 134 Visitor Centres across BC, real talk with Allison Picard will resonate with anyone looking for their place in the Recreation, Tourism and Hospitality Sector.

At the heart of our industries lies the essence of hospitality—ensuring everyone feels welcomed, comfortable, and valued. It’s about more than just creating a flash of glamour and excitement; it's about creating spaces where people can truly be themselves, regardless of their background or abilities. 

Trigger Warning: This post discusses sexual harassment in the workplace and includes sensitive content that may be triggering for some readers.

As we dive into this holiday season, our industries are buzzing with excitement. Unfortunately, we all know the harsh reality that these celebrations can sometimes lead to uncomfortable or unsafe situations, especially for women.

Imagine a tourism industry where women lead with confidence, creativity, and impact. This vision is within reach, but achieving gender equality in tourism requires more than good intentions—it requires a thorough understanding of existing challenges and a commitment to actionable change.

In this newsletter, you will read all about the big plans we have in store to keep you focused on your own leadership ambitions.

Dive into the highlights from our inaugural Leadership Summit in this full event recap.

Our annual WORTH Summer Social is back, and this year we’re coming to Whistler in addition to Vancouver.

We are looking for a Coordinator for Yes Shef 2024! This unforgettable evening in November celebrates the remarkable women of BC's hospitality community as guests enjoy culinary delights crafted by mentor Chefs and their student apprentices.

Steph Wan, Co-Owner of Okini Restaurant & Bar shares her passion for food and journey to successful restauranteur and inspires with her diverse and inclusive kitchen.

Hear from Joanna Jagger, President & Founder of WORTH Association, on an exciting update from the WORTH Leadership Summit.

Ever dream of a travel-centric role? Explore the experiences and insights of those who have pursued roles with frequent travel as an onboard train host, assistant cruise director, and pilot.

Don’t forget to sign up for our upcoming online FREE workshop; Unleash Your Confidence happening online Monday, April 22 from 6-7pm PST. Limited spots remain.

With a mix of diverse personalities and high-pressure peak times, conflicts can easily emerge in our industries. Read on for helpful tips to manage and prevent conflict.

Hear from Professional coach Shobna Kannusamy on the root causes of the confidence gap and tactical strategies to battle it.

Sarah Webb, General Manager of Oswego Hotel shares her motivating leadership advice and reflects on the importance of mental wellbeing and authenticity in the workplace.

Tash McLeod shares ideas for celebrating Black excellence year-round and helping contribute to a more inclusive and just future.

Sheena Walper, HR Manager of Kitchen Table Group reflects on the valuable experience gained working in restaurants and shares tips for carving out a long-term career.

Accountant Puneet Kochar shares essential strategies to optimize your finances and capitalize on tax benefits.

Dive into 2024 with Naomi Pitt who guides readers through purposeful and realistic goal-setting while dreaming big.

Upstay’s Chief Operations Officer Bonnie Li shares her experience for managing culturally diverse teams and maintaining balance.