As Marketing Director at Discover Surrey, Jenny Mourad is redefining tourism marketing. In this interview, she shares her inspirations, leadership style, and how she’s shaping Surrey’s visitor experiences through community partnerships.

In this special anniversary letter, our founder & Executive Director Joanna Jagger shares what these seven years have taught her: about growth, about community, and about what’s possible when women support women, not just in theory, but in practice.
It’s equal parts reflection and rallying cry, and it’s filled with gratitude for every hand that’s helped shape WORTH.

Overwhelmed? Out of steam? This gentle guide offers five simple ways to reconnect with yourself. Self-leadership begins here: in the quiet, honest moments we carve out to reconnect with ourselves.

Sara’s story is a reminder that resilience doesn’t have to be loud to be powerful. Big perspective, quiet strength, this one’s a must-read.

"Be curious, ask questions, and build connections. Every role builds on the last—it’s all about taking that first step and growing from there." - Allison Picard, Destination British Columbia. From exploring the world to managing 134 Visitor Centres across BC, real talk with Allison Picard will resonate with anyone looking for their place in the Recreation, Tourism and Hospitality Sector.

Trigger Warning: This post discusses sexual harassment in the workplace and includes sensitive content that may be triggering for some readers.

As we dive into this holiday season, our industries are buzzing with excitement. Unfortunately, we all know the harsh reality that these celebrations can sometimes lead to uncomfortable or unsafe situations, especially for women.

In this newsletter, you will read all about the big plans we have in store to keep you focused on your own leadership ambitions.

Steph Wan, Co-Owner of Okini Restaurant & Bar shares her passion for food and journey to successful restauranteur and inspires with her diverse and inclusive kitchen.

Sarah Webb, General Manager of Oswego Hotel shares her motivating leadership advice and reflects on the importance of mental wellbeing and authenticity in the workplace.

Sheena Walper, HR Manager of Kitchen Table Group reflects on the valuable experience gained working in restaurants and shares tips for carving out a long-term career.

Upstay’s Chief Operations Officer Bonnie Li shares her experience for managing culturally diverse teams and maintaining balance.

Destination Vancouver's Director of Market Development shares her advice for tourism networking and advancing your career.

Hear from our featured talent for our upcoming Yes Shef! event on their career barriers and vision for the F&B industry.

Flytographer’s CEO & Founder Nicole Smith shares her brave journey to building a multi-million dollar travel brand.

Whistler Ziptrek's Chief Financial Officer enlightens us with her commitment to sustainable tourism and passion for financial literacy.

Nk’Mip Desert Cultural Centre's Manager & Cultural Coordinator shares her passion for preserving culture, language and community.

Joanna Jagger, Founder of WORTH Association, unpacks the guilt of asking for help and finding the ability to do more by doing less.

Meet Suzy, an HR Specialist at Wall Centre Hotels who's redefining what it means to be a working parent.

We're shining a spotlight on the woman behind Langley's beloved brewery, Locality Brewing, who's pouring her passion into every pint.

It all begins with an idea.Teresa is a true Woman of WORTH and we were thrilled to have her take the time out of her schedule to let us get to know her better. In this interview, she shares her advice for other women who are seeking leadership roles along with ways we can all support the female-led Indigenous tourism industry.