As Marketing Director at Discover Surrey, Jenny Mourad is redefining tourism marketing. In this interview, she shares her inspirations, leadership style, and how she’s shaping Surrey’s visitor experiences through community partnerships.

"Be curious, ask questions, and build connections. Every role builds on the last—it’s all about taking that first step and growing from there." - Allison Picard, Destination British Columbia. From exploring the world to managing 134 Visitor Centres across BC, real talk with Allison Picard will resonate with anyone looking for their place in the Recreation, Tourism and Hospitality Sector.