As we cruise through the end of the year, celebrate where you are, and dream of what’s next. Take inspiration from this year’s women of WORTH.

No one succeeds alone. The more we lift each other, the more room we create for everyone to grow. This is just one of the insights we’ve gathered to help you claim the ground you’ve earned, and the future you deserve.

As Marketing Director at Discover Surrey, Jenny Mourad is redefining tourism marketing. In this interview, she shares her inspirations, leadership style, and how she’s shaping Surrey’s visitor experiences through community partnerships.

"Be curious, ask questions, and build connections. Every role builds on the last—it’s all about taking that first step and growing from there." - Allison Picard, Destination British Columbia. From exploring the world to managing 134 Visitor Centres across BC, real talk with Allison Picard will resonate with anyone looking for their place in the Recreation, Tourism and Hospitality Sector.