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Women of WORTH, Industry Insights WORTH Association Women of WORTH, Industry Insights WORTH Association

Seven Years of WORTH: A Letter from Joanna

In this special anniversary letter, our founder & Executive Director Joanna Jagger shares what these seven years have taught her: about growth, about community, and about what’s possible when women support women, not just in theory, but in practice.
It’s equal parts reflection and rallying cry, and it’s filled with gratitude for every hand that’s helped shape WORTH.

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Industry Insights, Career WORTH Association Industry Insights, Career WORTH Association

This Industry Doesn’t Need More Talent. It’s Already Here.

Recreation, Tourism & Hospitality are some of the most vibrant, people-powered sectors out there. However, inclusion is still a challenge, as the “sticky floor” keeps those with intersecting identities in lower-level positions, with limited access to growth or leadership. So let’s stop asking where the talent is. Let’s start asking: What’s getting in the way?

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Industry Insights, Advocacy WORTH Association Industry Insights, Advocacy WORTH Association

Diners, Drive-ins and Divas: What 2SLGBTQIA+ Culture Teaches Us About Real Hospitality

In Vancouver, drag is transforming hospitality—driving tourism, building community pride, and creating inclusive experiences. This hospitality is about building spaces where everyone feels safe, valued, and seen, and programs like Rainbow Registered exist to support organizations in creating these environments for both guests and teams.

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Industry Insights WORTH Association Industry Insights WORTH Association

Welcoming New & Returning Members to the WORTH Leadership Circle

WORTH Association is pleased to welcome Sandman Hotel Group, Destination Vancouver, and Gordon Food Service into our Leadership Circle. These partnerships demonstrate commitment to supporting initiatives that elevate, educate and empower self-identifying women in our industry. Learn more about the commitment these organizations are making to elevating women in their organizations.

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Industry Insights WORTH Association Industry Insights WORTH Association

Dry January? Why More Women are Embracing a Damp Lifestyle

Choosing to abstain from alcohol in the months after the holiday season is nothing new but more and more women are choosing to reduce their alcohol consumption and embrace a “damp” lifestyle: not quitting entirely, but rethinking the way they consume. Click the link below to read more about the shifting mindset around alcohol and some tips that could help you change the way you drink.

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Industry Insights WORTH Association Industry Insights WORTH Association

WORTH Association’s Mentorship Program

Intake for the 2023 WORTH Association Mentorship Program is now open! This program matches mentees with experienced leaders in the recreation, tourism and hospitality fields for a 6-month period beginning in January. Mentees will have the opportunity to engage with a positive role model, build leadership skills, and develop connections within the community in preparation for their next stage in the workforce.

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Industry Insights WORTH Association Industry Insights WORTH Association

Tourism Industry Association Of BC Joins The WORTH Association Leadership Circle

WORTH Association is pleased to welcome the Tourism Industry Association of BC (TIABC) into our Leadership Circle. This partnership demonstrates TIABC’s commitment to supporting initiatives that elevate, educate and empower self-identifying women in our industry. In addition to joining the Leadership Circle, TIABC has signed on to be a key partner in WORTH’s mentorship program. Our mentorship circles have supported over 100 women and we look forward to significant expansion thanks to the support of TIABC and partners.

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